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I am Alaa,

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Senior UX Designer 

I approach complex problems with solutions that drive business goals while empowering users.

UX for good

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What I offer

I can help in all phases of the design process including user research, wireframing, prototyping, interaction design and usability testing

UX Research

I run qualitative and quantitative research methods to define the main problems, understand users’ behaviors and needs. Besides to running market research and  competitive research

UX Design

After conducting research and data, I create storyboards, personas, user flows, site maps, sketches, low-fi and mid-fi wireframes

UI Design

I create/ maintain a design system with a color palette, typography, icons, illustrations, and components. and create hi-fi interactive prototypes

Latest Projects

Volunteering Mobile App

Volunteer, be the change

Youimpact is a functional, easy to use mobile app that empowers the community and allows people to volunteer with other resources than money 

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Mental Health Therapy
Mobile App

Mental Health Therapy
Mobile App

Your Mental Health 

is a Priority

Wholesome is a mobile app that provides mental health therapy, 

It chooses the right therapist or mentor for you, It tracks your progress and it helps you become a better version of yourself.

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Shift inc website

Shift inc automated the experience of renting a car.

A website the embraces the services of one of the largest car rental companies in the Middle East.

Cosmetics E Commerce app

Beauty is all about you

Nykaa is an e-commerce web application that provides a smooth experience for women to find and buy various cosmetics brands online.

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