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Nykaa
Nykaa is an e-commerce web application that provides a smooth experience for women to find and buy various cosmetics brands online.
Time Scope: 2 Months
Role: UI Designer
Overview
Problem: The brand performance has been recently low as they are unable to get high sales, due to poor user experience on the Website. The brand wants to develop a mobile application to increase sales. The application needs to have innovative ideas of enhancing the purchasing experience for the users from the home screen all the way to the checkout stage of the user journey.
Solution: Redesign of the web application to enhance the purchasing experience, Create modern, clean, and user-friendly interfaces and a design system with bright colors, and trendy style.
1.User Flow Diagram for brand search feature
Brand search is the main feature in the application, hence, it had to be smooth and clear. I applied heuristic princibles in this flow and the whole design , where I showed the user the system status and gave them flexability and freedom in navigating between interfaces
2. Design System
3. Mood board for inspiration
4. Interactive Prototype for User testing
Results
Efficiency in the app usability. The UI design entails intriguing content and easy navigation that causes client satisfaction. Exclusive features are added to enhance and upgrade the app.
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