Shift Inc
Shift inc provides several car rental services. The requirement was to redesign their website, highlight their branding identity, present their services clearly and beautifully, where users know who shift inc is, what services it provides, and in what locations and how they can contact them.
Time Scope: 3 Month
Role: UX/ UI Designer
The questions were: What is bad, what is good & what could be improved?
1. Firstly, determining the issues in the existing website.
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Accessibility issue
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Inconsistency
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No design system
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User flow is complicated
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No grid system
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Unclear Layout
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Unclear CTA buttons
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Unresponsive website
2. Come up with solutions based on business requirements along with good UX design flow.
I. ​ Creating a design system, where all components are set based on atomic design system and guidelines that include colors, typography, and grid layout.
Getting things together
2. ​ Creating a user flow diagram to make sure the flow is simple and clear, the user can easily look for the services and know about the company.
2. ​ Creating an interactive prototype where we can test the solutions made, evaluate the UX design consistency, minimalism, and standard.
Results
A recognized improvment has been made, we were able to create a responsive website that is consistent, minimal and represents the company' identity.
Consistent
The flow & components of the website are consistent
Simple & Minimal
The layout is clearly understood
Standardized
Guidlines set for compnents specs, & typography